What is SEO?

SEO stands for Search Engine Optimization. It is a technique bloggers use to rank their blogs higher on search engines. It is easy for most professional bloggers to take a lot of SEO knowledge and other valuable information for granted. So when they write posts, it is very difficult for many newbie’s in blogging to learn and utilize.

How to SEO website?

1. Title Link and Text

The link of your title should not be a number like – ( http://xyz.com/123.html ) or random letters of the alphabet. This is a poor SEO technique and will affect you rankings horribly. A good permalink structure does have an impact on SEO.

Instead, include the keywords of your post title in the title link. When we compare two URL’s http://xyz.com/123.html and http://xyz.com/powerful-tips-for-beginners.html, which makes more sense? Surely, the second URL makes more sense and it’s good from a SEO and user prospective.

So you should always try putting in some keywords related to the content on that page in your URL? Once you have chosen keywords to include in the URL, write out the title of your post. You will have some keywords to work, so it will make it a little easier on you.

When talking about one of the most important factors of good SEO, we talk about the title of the page. By looking at the title of your page in search engine results, people should be able to make decision about the kind of content they have in store on that page for them. So again include your main keywords in your title, but don’t make it spammy by including too many keywords or by making it read as gibberish.

2. Keywords

If you want your post to appear on search engines for certain keywords then make sure that these keywords appear often in your post. You should skillfully incorporate the keyword into your post five to six times – without making it look artificial for your readers.

But be careful, don’t use the keywords too much or the search engine spider may suspect spam. And if you are creating friendly content, have your keywords in your content where they fit in naturally. And please keep your keyword density lower than 2 percent!

3. Use Anchor Text

When you interlink your pages in the blog, be sure to add proper anchor text. Anchor text is basically a word that is related to the post that you have linked it to; in other words: keywords.

Suppose you have a post about toy making, and use the anchor text, sell toys in any of your posts that link to it. When search engines visit your site and see that anchor text, they follow it, and know your page is about selling toys.

4. Interlink Your Pages

Bloggers are so obsessed with getting quality links from other blogs that they forget that the most basic step of SEO: inter linking pages.

This can do a number of things for you. By interlinking, you are basically selecting keywords in your article and linking them to another page on your blog. You can do this with old articles, pages on your blog, etc. This increases the page views on your blog, and makes it easier for search engines to travel deep into your blog.

The SEO services are available with variety in terms of costs and that this depends on where you’re getting your service, but most digital marketing companies offer this service, and it is necessary for driving traffic into your website and blog.