SEO Consultant

Why would you need to hire an SEO consultant? Who hires him/her? What does SEO add to your business? it is necessary for businesses that have online advertising, whether a page on Facebook, or a website or a blog, or even getting an ad or promotion online, SEO is used to bring whatever marketing you plan online or if your business is an online one, then it will bring it to the top of the list in search engines. There are professional SEO consultants available, and they can guide you through the science and steps on how to get the best online coverage possible.

seo consultant
Internet Marketing Bug and SEO

Marketing has evolved in ways beyond measures and the Social Media has assisted it along with the internet’s agility to get the news out, or coverage and the fact that the consumers have jumped on to the screen. Leaving the offline stores behind them and adding to that change was the drop in costs of both computers and internet subscriptions, which brought the world online. The internet marketing SEO consultant is now part of the marketing teams, whether we like it or not, so regardless of how you look at it evolution of marketing and the rise of online entrepreneurs has allowed the SEO Expert to stand on the front lines of most marketing teams. Internet marketing and an SEO consultant is the way to go for most ventures today. Let’s take a look at what internet marketing is divided into to clarify it:

Internet marketing is broadly divided in to the following types:

  1. Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness.
  2. Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.
  3. Search engine optimization(SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
  4. Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.
  5. Email marketing: involves directly marketing a commercial message to a group of people using electronic mail.
  6. Referral marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.
  7. Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
  8. Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
  9. Content marketing: involves creating and freely sharing specific, expert content to help the community understand one or many subjects dealt with on a specific website. It is a mean to pull interested people or prospects into the website trying to convert them into customers or free subscribers, and customers into repeat buyers.
  10. Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or serviceOnline video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers.