Pay Per Click

What is PPC? (Pay Per Click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. Defined simply as “the amount spent to get an advertisement clicked.” This is most commonly done through Google Ads and is an online marketing method.

Types of Pay Per Click:

Flat-rate PPC:
In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the cost per click (CPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.
Bid-based PPC:
The advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.
IMC – Digital & Online Marketing :
Pay Per Click is part of online marketing and cannot be ignored in digital marketing and at IMC – Digital our experts make the most out of the marketing process and taking online businesses to a new level of income and profitability, and if you have a website up and running or if you want to design, develop and market the website, then look no further. IMC – Digital is the place to go, our culture and past experience both enhance the values of finishing quality work and not taking jobs that we don’t meet there deadlines. We understand that the numbers tell a story, but we also know through experience that regardless of the questions being asked, such as what is PPC? CPC? SEO? SEM? The fact remains that online marketing and Google Ads requires more than numbers, it needs talent to create traffic and become more attractive to users to increase traffic, income and profit, we are the company to go to for digital marketing in Jordan. If you have any more questions on Pay Per Click or would like to learn more about our services and how our company and team can help you, we will gladly guide you to the right path, however you will need contact us through our e-mail or telephone, or if you are in the area you can pass by, and if this is your first online business we can show you how to make money through Pay Per Click, and if not we will drive in traffic through our numerous services.